If You Want More Commercial Clients You've
Come to the Right Place
The challenge for lawyers right now... The topic of law marketing or the practice of marketing for lawyers is attracting more attention now than ever before and the main reason is, of course, The Legal Services Act which is expected to challenge regional, mid sized and small firms of lawyers to somehow become more service oriented even though they are already stretched for time.
The good news for you... is that if your firm has a wealth of in house employment law experience and you are interested in building long term relationships with your clients you already have the basis for using niche marketing to successfully grow your employment practice. Even if you are launching a solo practice you can deploy niche law marketing techniques and make a very good living and have a life!
I guarantee niche marketing works... I can guarantee what I have said is true because I'm living proof that it works. Apart from my own success as an employment lawyer using niche marketing techniques to market services to commercial clients, I also work closely with law firms who license our HR Web Service to grow their practices. This means that partners in mid sized and small firms around England & Wales give me the inside track on their law marketing activities and you can benefit from these insights as they are incorporated into the Pain Free Marketing Report and this blog.
Find out how I built a successful employment law practice by subscribing clients to a complete HR package for employers which essentially means they get 'my advice plus ELE's award winning HR Web Service' to help them manage their staff every day. This combination lends itself well to niche marketing for lawyers with an employment practice and enables us to earn repeat revenues year on year. We even earn revenue when our clients are using the web service because they pay a membership fee to access it. By offering your clients your expert advice when they need it most, supported by your own HR Web Service for all your clients' day to day HR management needs, you can build a lucrative practice and have quality of life. Here's how...
Work smarter not harder... Your next step is to learn the key techniques of niche marketing for employment lawyers and adopt law marketing techniques that work, and to do so in the shortest possible time. This blog will help you do exactly that so please add it to your favourites and keep reading to find out how you can successfully meet the challenges ahead by working smarter, not harder.
Pain Free Marketing for Lawyers helps you work smarter by focusing on 3 law marketing priorities...
- Growing your commercial practice using niche law marketing techniques
- Marketing for lawyers with limited time
- Marketing for lawyers with a limited budget
Download your free copy of my Pain Free Marketing Report for employment lawyers which includes a series of bonus email insights to help you put niche marketing for lawyers into practise.
There are lots of articles and resources on this blog, all of which are dedicated to helping you grow your practice and if you would like a chat about any of them please get in touch.
Warm regards,
Latest Blog Posts
Click on a post to view the whole item...Your clients research legal services via video. It's a fact.
The New Dawn conference for lawyers in Reading proved to be a very useful networking event for us yesterday and lead to a lot of interest in the HR portal. The conference included insights into marketing for lawyers and workshops focused on innovative products and services for the legal industry.
Click to Read...Marketing for lawyers isn’t just about networking and delivering seminars. Lawyers need a marketing edge like this.
Once you have captured those leads you need to market your services to your contacts on a regular basis until they need to buy your services.
Click to Read...Is a social media strategy right for your firm?
Larry Bodine is one of my favourite legal marketing experts and when I asked for permission to publish statistics from his excellent webinar he kindly agreed. The webinar provides an analysis of the comparitive effectiveness of social media in marketing for lawyers terms. Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.
Click to Read...Mobile technology usage is exploding and it seems the world has fallen in love with mobile apps so they have to be on the marketing for lawyers agenda.
The money spent on them and the time spent interacting with them is consistently increasing. The trend is global and unprecedented. The statistics show that we can’t take our eyes off our smartphones. So the question is 'Should you offer a mobile app to your clients'?
Click to Read...Is Peninsula beating you at your own game?
Law firms don't usually sing the praises of Peninsula Business Services which is not surprising as they are often competitors. However, it is well worth studying their law marketing and business model as they have over 20,000 clients, high contract renewal rates and generated tens of millions of pounds in profits last year so they are definitely doing something right!
Click to Read...Marketing for lawyers usually involves a local strategy even if it is only part of the bigger picture.
The webinar referred to in this blog is by SMMU and specifically covers tools and techniques for the job such as Google Places and Pay Per Click advertising, while also considering some burning questions such as should you advertise in Yellow Pages and is Banner advertising dead? All in all, this webinar was ideal in terms of marketing for lawyers who have a local community presence and want to capitalise on it.
Click to Read...Free Guide to Getting Business on LinkedIn
I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.
Click to Read...To develop something new or make what you have the best it can be? That is the question.
Click to Read...Are you a networker supreme or a professional visitor?
Like most lawyers I build networking into my marketing strategy because it is a good source of lead generation, which is especially true if you are good at it. Even if you enjoy networking, let’s be honest, not one person attending these events is there for a day out and to meet new friends. Each and every one of us is there to personally gain from the experience. At least that is the purpose of networking and if you don't feel this way about it, then you are doing something wrong!
Click to Read...Lawyers must take the initiative and innovate ~ here's how
I thought this report by Codexx would inspire some lawyers to take up the challenge to innovate (although you may already be doing so, of course). The report draws on the lessons learned by Codexx as a result of their deep understanding of the legal sector, drawn principally from their work with UK top 50 law firms. The results are revealing and make compelling reading for firms of all sizes.
Click to Read...
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.