Latest Blog Posts
Click on a post to view the whole item...Designing your law firm's website is a fundamental law marketing exercise. Here are some key tips.
Putting a website together is an essential part of law marketing but it is usually an exhausting experience. Mainly because it involves a lot of creativity, image selection, market research and skillful copywriting not to mention all the revisions and endless meetings about the project. Most lawyers just want to get on with their fee earning work so apart from the pain involved, it is also an unwelcome distraction.
Click to Read...Highly effective law marketing strategy ready to go in 15 minutes.
If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation! Make the most of your limited time and develop a system of law marketing that fits into your every day routine.
Click to Read...Is your law firm a Thorntons or a Hotel Chocolat?
Thorntons was a well respected, long standing, high street brand but its reputation has taken a battering this week as we heard the news that is in serious financial trouble. What has this got to do with law marketing you may ask. Well, I drew some parallels because Thorntons' bosses blame the crippling cost of running their high stores and say they are placing their faith in the internet, franchises and supermarkets going forward.
Click to Read...Free law marketing webinar on Alternative Business Structures
I'm not a big fan of webinars but I will be logging on to this one because it takes a closer look at the Legal Services Act and Alternative Business Structures and in law marketing terms the latter will be key to law firms' strategic development in coming months and years. The webinar is free to join and run by Michael Scutt whose blog focuses on the Legal Services Act 2007 and the Tesco Law debate.
Click to Read...The two essential elements of your law marketing armoury
90% of the solicitors I work with ask if we have a law marketing pack they can adapt and use. It's a sensible question because if you are launching a new product to your clients, or trying to get into new markets, such as a commercial client base for the first time, then you need some law marketing collateral.
Click to Read...Forget blogs and use pay as you go RSS feeds to publish current legal news
Law marketing is very time consuming but with clever gizmos like Legal RSS we stand a chance of practising law too! I found LegalRSS when I hopped onto the Words4Business website which is owned by the same people and as W4B has been recognised for its quality content for many years I was confident about the content and intrigued by the technology.
Click to Read...Publish your law blog on Kindle
The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.
Click to Read...Google Places is a gift to high street law firms
Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts. As lawyers usually fall into that category it has to be an ideal marriage.
Click to Read...Should law firms build their own mobile Apps?
"Once the internet was the new Wild West. Then came the app" which is great news for law marketing "and now anyone can have any idea for sale in the digital high street within days" ... whether they are a lawyer, an HR specialist or whatever. Here, app entrepreneurs tell you how to do it and Rob Waugh in this handy Daily Mail article tells you how not to.
Click to Read...Pay Per Click advertising for lawyers
A seasoned employment lawyer told me recently that she was looking for a new channel in terms of marketing for lawyers. This was because Pay Per Click on Google was generating less leads than in past years.
Based in the South of England and targeting private clients who want to sue their boss, this lawyer had used a host of marketing channels and had successfully exploited each one through the decades. From print advertising to radio she had been there, done that and got the T shirt. It was fascinating speaking with her, but what should she do now?
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.