Latest Blog Posts
Click on a post to view the whole item...Mobile phone apps help law firms stay top of mind with clients
The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However, before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem. Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.
Click to Read...New ways to use retainers for legal services
Using a retainer as part of your added value marketing strategy can give your cashflow a super-boost. It is traditionally thought of by clients as a form of pre-payment for legal services that the client intends to use in the future and if it is linked to a fixed fee, it can be a great tool when niche marketing for lawyers because it offers the client certainty in an uncertain world.
Click to Read...How to use You Tube to market your law firm
This week I had the pleasure of discussing niche marketing for lawyers with two switched on partners in a small high street law firm. Much to my amazement they told me that they have a You Tube strategy!
Click to Read...Is a social media strategy right for your law firm?
Larry Bodine has kindly given me permission to publish statistics from his excellent webinar giving an analysis of the comparitive effectiveness of social media when it comes to marketing for lawyers. Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.
Click to Read...Is your law firm undergoing a rebranding exercise?
Marketing for lawyers has been heavily linked over the last decade with rebranding exercises, not necessarily to completely reinvent their identity but to respond to a significant shift in consumer demand and reflect their fresh, modern approach.
Click to Read...Key Strategies for Law Firms 2011
If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.
Click to Read...Effective employment law marketing requires a range of targeted services
Lawyers often ask me what products and services they can offer their commercial clients as part of an employment law marketing strategy. The answer is varied and depends on the type of clients you want to attract.
Click to Read...Employment law marketing tips to kickstart a commercial client base
The trend of law practices shedding the general and focusing on a niche such as employment law marketing is gaining popularity and that is likely to continue for the reasons discussed in several blogs here on marketing for lawyers and elsewhere.
Click to Read...Lawyers can use Twitter to Connect with Local Customers
Niche marketing for lawyers is all about knowing who your target audience is and then mixing in the places where that group hangs out. Most lawyers want to connect with local clients and employment lawyers who want to grow their commercial practice need to connect with local businesses.
Click to Read...Yesterday I wondered how many lawyers were using Linkedin. A quick search on Google provided some interesting answers.
10 percent of attorneys said the use of online social networking such as Linked in resulted in new business according to the American Bar Association. This seemed quite low to me especially in light of the volume of lawyers actually using social media as a means of marketing for lawyers.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.