Carolyn Mumby

Lawyers getting business from Linked in

I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers.  We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you

Value Pricing is great Marketing for Lawyers

Marketing for Lawyers is no business for old men says Ray McLellan who writes the amusing and incisive blawg 'No Business For Old Men' and his best selling book is a must read for law firms that want to thrive in the face of change.

This is one of those excellent blawgs that turns out to be addictive reading. You start one article and leapfrog to another as your interest is sparked by a link to another post. This one on Value Pricing is a great place to start...

Customer Service on the High Street

WH Smith and Currys Digital have been been voted the UK's worst shops in a survey by consumer group Which? after a poll of more than 14,000 people by the consumer watchdog. Stores in the top 10 were Apple, cosmetics companies Lush and The Body Shop, John Lewis, Ikea.

Securing referrals to grow your practice

Marketing for lawyers usually involves referrals. In fact, as a lawyer, you probably gain most of your instructions from referrals, either through your colleagues, business associates or existing clients.

Lawyers can work smarter not harder

The likley impact of the Legal Services Act 2010 will result in a move to niche marketing for lawyers in thousands of firms as they strive to compete with the big brands. A fascinating debate on the subject of niche marketing for lawyers unravelled on Linkedin this week.

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

The practice of law is very different from the business of law.

When he first started practising law, Michael Siri, says his main focus revolved around the actual practice of law. But, he says, he now focuses on the business of law which doesn't deal with elements of a cause of action or a three-prong test used by the court, but with making sure that the lights are on and the clients are happy. Here is an extract from his article published in 'Generation JD, A blog for young lawyers'.

Successful lawyers will demonstrate real added value.

Final elements of the Legal Services Act 2007 come into force this October and as long as lawyers ensure they are focused on adding value to the transaction with their clients and think outside the box when it comes to the products and services they offer, they will stand out from the crowd and be able to take advantage of the opportunity rather than be undermined by it.

Can law firms really justify corporate hospitality?

Corporate hospitality events is a traditional method of entertaining clients as part of your legal marketing mix, but as lawyers it’s easy to fall into the trap of putting on the same old events and inviting the same clients each time. Here are some top tips for ensuring you get a good return on investment for your corporate hospitality budget.