Carolyn Mumby

Lawyers: Is it worth upgrading to a Linkedin Premium account?

Linkedin is the perfect social media network for lawyers in my opinion and if you have built it into your legal marketing strategy, you may at some point consider upgrading your account. In that case,the place to start is the Linkedin Help Centre where you will find the various additional features of Premium accounts

3 great content marketing resources for lawyers

Successful legal marketing requires a content marketing strategy. So to help you get to grips with it, here is an introduction to content marketing and some tips for getting started with a content marketing strategy.

This promotional video works brilliantly as a one off

This promotional video caught my attention while surfing YouTube and I'm sharing it because I thought it may inspire employment lawyers to think a bit more creatively about video production as part of their legal marketing mix. I include myself as being in need of  video production inspiration.

New statistics show why lawyers must blog

The team at HubSpot has produced a report called “The State of Inbound Marketing” which provides insights into the growth of blogs and the effect on legal marketing. Blogs and social media channels are generating real customers, for example 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

Are you a networker supreme or a professional visitor?

Like most lawyers I get a lot of my work through referrals, so it makes sense to build networking into my marketing strategy because it is a good source of lead generation, which is especially true if you are good at it. Even if you enjoy networking, let’s be honest, not one person attending these events is there for a day out and to meet new friends. Each and every one of us is there to personally gain from the experience.

This is a short and engaging video blog promoting David Monk’s book. It highlights the received wisdom that lawyers are not great at marketing and throws them a lifeline.

David Monk is Director of Market Law and has written a book designed to assist law practices in facing the challenges of the impact on legal services, it considers the changing landscape the need to develop their brands in their market, grow organically by selling horizontally i.e. seeking more recommendation, and growing vertically , that is, selling more to existing customers.

Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.

Free SEO course specifically to benefit marketing for lawyers

Case Details is a great resource for lawyers and those interested in marketing for lawyers and it is owned by Lexis Nexis NJ. The site content draws on their web team's wealth of knowledge of Search engine optimisation (SEO) techniques to produce a lawyer's guide to SEO and advertising tips specifically for lawyers.

Selling more services to existing customers is without doubt the easiest, cheapest and most successful option to grow your legal practice says Nick Samson of Samson Consulting.

Nick Samson has produced a huge range of legal marketing articles which talk a lot of sense, ‘some from his monthly newsletter, others from his articles published in the Law Society Gazette, The Solicitors Journal or other legal publications.’

When it comes to law firm marketing we have to think beyond the quality of the work we do. To prove this point the Law Society Gazette published an article in 2010 which revealed that ‘more than 60% of the public were unable to name a single law firm brand, even though 78% had used a solicitor before’.