Latest Blog Posts
Click on a post to view the whole item...Sell the Sizzle Not the Sausage
Ken Clarke, the Justice Secretary, has said he will slash the Legal Aid bill by more than a third. As a result lawyers fear they will lose out on fees and that their most vulnerable clients will lose out on access to justice ~ and they are probably right to be concerned.
Click to Read...Are your services being upstaged by your brand?
It is natural for law firms to give their brand top billing in their marketing materials but it's turning off droves of potential clients.
Click to Read...Marketing Trends for Law Firms
It is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.
Click to Read...September 30th Webcast on Effective Online Marketing for Attorneys
Today, Thursday September 30th, attorney Laura Kalish will co-host a webcast on legal marketing and how law firms can build a strong, distinctive, client-generating brand online. The complimentary one-hour FindLaw webcast, titled Beyond The Basics...
Click to Read...Recognising buying signals
The ability to tell the difference between potential buyers and time wasting tyre kickers is key to maximising your sales revenues. These top tips will help you identify the signals.
Click to Read...How to Become the Media's Legal Expert
Here are the key steps to becoming the media's 'go-to-expert'. Once mastered they will pay you back in spades. The down side is this strategy focuses the attention on you rather than the firm or the departmental team...
Click to Read...SEO Copywriting. The strengths and weaknesses.
Boost your website ranking on Google. Ever wondered what those SEO Ninjas are doing to your website? Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.
Click to Read...The Easy Way to get Leads for Your Law Practice
Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want.
Click to Read...Are you having a laugh? Tips on Introducing Yourself
While surfing for useful articles on networking I came across this list of tips for those who need some help with the basic art of introducing themselves...
Click to Read...How Can Your Law Firm Convert Leads into Clients?
A useful introduction to converting leads from Google Adwords and similar sources.
Click to Read...
Link to this page: click box to highlight code
I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.