Carolyn Mumby

, Barrister

Pain-Free Marketing for Employment Lawyers

Latest Blog Posts

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Lawyers Seek More Work-Life Balance; Firms Accommodate Them

Recruiting talent involves marketing so here is a novel idea for law firms who are interested in attracting a diverse team...

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Posted: 9th August 2010
Tags: General

Whither Employment Lawyers in 2035? Who's Who Legal

What does the future hold for employment lawyers? "Lawyers provide information as well as advice, but they will not be able to compete with specialised information providers and will work more and more in partnership with them."

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Posted: 4th August 2010
Tags: Technology, Statistics

Law and Legal Affairs: It's time firms get tweeting...

These UK lawyers say Tweeting is bringing in business and they are surprised how many firms are missing the opportunity ~ after all Twitter is ideal for building relationships!

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Posted: 1st August 2010
Tags: Networking, Social Media, Twitter

Is your law firm 'blah blah beige' or 'problem-solving purple?

Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business”...

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Posted: 27th July 2010
Tags: Copywriting, Niche Marketing, Technology, Branding

Ten Myths about Marketing Legal Services

Specifically written for lawyers this article by Bruce W Marcus hits the nail on the head. He also explains the reasoning behind his arguments which is comforting for us lawyers! 

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Posted: 21st July 2010
Tags: Books, PR, Products & Services

10 Things I Think I Have Learned About Social Media

A guest blog by Derek Rodgers, Partner at Gardner Leader LLP, Newbury.  "I have recently started blogging and twittering as part of the business development strategy for my firm (which is a solicitors’ practice in Newbury).  After doing it for a few weeks now, what – if anything – have I learned?

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Posted: 20th July 2010
Tags: PR, Social Media, Technology

Confessions of an Ambitious Employment Lawyer

Not so long ago an ambitious employment lawyer set out on a journey to find the key to personal success and riches.  He made a life changing discovery on this journey...

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Posted: 16th July 2010
Tags: Copywriting

Lawyers Should Post Videos on YouTube

Get your client testimonials on You Tube if you want to leverage them as a PR tool ~ More at this link. Sounds like a good idea but caution should be exercised before hamming it up too much! 

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Posted: 12th July 2010
Tags: PR, Technology, Testimonials, Video

Lawyers Finding Their Niche

Fancy becoming a wine law expert? Here is an inspiring article demonstrating how lawyers can turn a hobby into a niche market...

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Posted: 12th July 2010
Tags: Niche Marketing, PR

Working the Room, a Business Networking Technique to Generate More Leads

Working the Room, a business networking technique to generate more leads. A colleague of mine used these techniques expounded by networking guru, Will Kintish. 

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Posted: 10th July 2010
Tags: Lead Generation, Networking

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Carolyn on BBC Radio BBC Radio Interview

I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.