Are lawyers getting a good return on their investment of time in social media?
If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you? Then do you compare that to every person you spoke with and everything that happened as a result of every single conversation? If you answer yes to these questions, you are absolutely in the minority. Again, I'm not saying lawyers shouldn’t track. I'm saying that many don't and many won't" says Rubel who runs her own niche legal communications company.
she suggest that you "Ask the following questions. As a result of our social media efforts:
- Are we getting more hits to our website (i.e. where is the traffic coming from)?
- Does our website rank higher (this can be measured)?
- Are the lawyers in our firm being invited to speak at more events?
- Are our lawyers being asked to share their opinions with the media?
- Are others sharing our content via social media (re-Tweeting, sharing, commenting, etc.)?
- Have new relationships formed?
- Do our attorneys’ names come up when typed into a search engine query in places other than our website?
Rubel concludes that "If your answer to any of these questions is yes, then your firm's time is well spent in social media engagement." The full article is available on the Legal Intelligence Blog a spin off from the oldest law journal in the United States.
Tags: Lead Generation, Networking, PR, Social Media, Social Networking, Statistics
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