I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.
"Hi Carolyn,
57% of companies using LinkedIn have acquired a customer from that channel. Are you still in the minority of businesses who haven't really benefited from LinkedIn?
No worries. Our newest guide will help you catch up. We give you step-by-step instructions on how to use LinkedIn to connect with and get found by potential customers.
Download the Guide
This complimentary guide covers how to:
* Get started with LinkedIn
* Grow your network
* Cross-promote content on LinkedIn
* Generate leads from LinkedIn
Enjoy the read,
Pam"
Marketing for lawyers means leveraging lots of different avenues and LinkedIn is just one of them. However, it is rapidly becoming 'the online networking destination for professionals'. So even if it isn't your main focus, it is important to establish a presence on LinkedIn because your clients and prospective clients, colleagues and stakeholders will expect to see you there.
Tags: Networking, Social Networking, Prospects, Free Courses and Guides, Linkedin
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.