Free SEO course specifically to benefit marketing for lawyers
Case Details is a great resource for lawyers and those interested in marketing for lawyers and it is owned by Lexis Nexis NJ. The site content draws on their web team's wealth of knowledge of Search engine optimisation (SEO) techniques to produce a lawyer's guide to SEO and advertising tips specifically for lawyers.
This amazing SEO course is free and in terms of marketing for lawyers has to be a bonanza offering. Even if you don't plan to manage your own SEO you need to know how it works and here is the list of the full 30 days worth of SEO legal marketing techniques.
You may also want to subscribe to their RSS feed while you are there.
SEO in 30 days, an amazing resource from Case Details.com
Day 1: Developing an SEO Plan – Understanding your audience
Day 2: Developing an SEO Plan – Online Marketing Options
Day 3: Keyword Research, Step 1 – Why is it necessary?
Day 4: Keyword Research, Step 2 – Avoiding common mistakes
Day 5: Keyword Research, Step 3 – Benefits of Long-Tailed Keyword Phrases
Day 6: Keyword Research, Step 4 – How Competitor Research Can Help You Uncover Good Keyword Phrases for Your Own Site
Day 7: Keyword Research, Step 5 – Differentiating Your Online Presence
Day 8: Keyword Research, Step 6 – How to Use the Google Keyword Traffic Tool
Day 9: Keyword Research, Step 7 – Choosing Keywords and Building Service or Attorney Practice Areas
Day 10: Choosing a Domain Name
Day 11: Website Structure
Day 12: Mapping Your Site
Day 13: Defining Page Topics, Part 1 – Meta Tags
Day 14: Defining Page Topics, Part 2 – Header Tags
Day 15: Writing Lead-Generating Content
Day 16: How to Create a Site Map
Day 17: Submitting a Site Map
Day 18: Internal Linking
Day 19: How to Find and Fix Broken Links
Day 20: Using ALT Tags
Day 21: Authoritative Outbound Links
Day 22: Basics of Link Building, Part 1: The Basic Hows and Whys of Link Building
Day 23: Basics of Link Building, Part 2: Link Building and Local Directories
Day 24: Basics of Link Building, Part 3: Using Paid and Free Legal Directories
Day 25: Basics of Link Building, Part 4: Linking to .edu and .gov Sites
Day 26: Basics of Link Building, Part 5: Link Building Opportunities on Social Networking Sites
Day 27: Adding Video to Your Website
Day 28: Adding and Optimizing a YouTube Video
Day 29: Social Media Overview
Day 30: Pay Per Click Advertising Overview
No strategy aimed at marketing for lawyers is complete without an SEO campaign and as Lexis Nexis know so much about laywers, this course has to be a great place to start.
http://www.casedetails.com/internet-marketing-for-lawyers/seo-in-30-days/
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