Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want. In the end my view is that first you need to know how it works and then you need the phone number of someone who can do it for you! There are several providers that specialise in working with law firms.
SEO and PPC copywriting is a time devouring monster and better done by those who study its nuances and track the twists and turns of the search engines as they develop ever more complex ways of serving up relevant results to surfers. Well worth understanding, well worth doing, but almost certainly one for the techies .... http://www.hg.org/adwords-campaign.html
Tags: Lead Generation, Technology
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.