New statistics show why lawyers must blog

The team at HubSpot has produced a report called “The State of Inbound Marketing” which provides insights into the growth of blogs and the effect on legal marketing. Blogs and social media channels are generating real customers, for example 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.

Do you have what it takes to be a heavyweight law blogger?

I'm grateful to Catrin Mills of Longmores who pointed me in the direction of this inspiring post by Ashley Connick who wrote a blog about his visit to a seminar on the future of legal blogging...

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra. Top tips for successful blogging.