Designing your law firm's website is a fundamental law marketing exercise. Here are some key tips.

Putting a website together is an essential part of law marketing but it is usually an exhausting experience. Mainly because it involves a lot of creativity, image selection, market research and skillful copywriting not to mention all the revisions and endless meetings about the project. Most lawyers just want to get on with their fee earning work so apart from the pain involved, it is also an unwelcome distraction.

Getting Your Articles to the Top of Google

If you use LinkedIn or search Google for law related articles you may already have come across J.D. Supra and wondered who this seemingly omnipresent super-author is.

Sell the Sizzle Not the Sausage

Ken Clarke, the Justice Secretary, has said he will slash the Legal Aid bill by more than a third. As a result lawyers fear they will lose out on fees and that their most vulnerable clients will lose out on access to justice ~ and they are probably right to be concerned.

SEO Copywriting. The strengths and weaknesses.

Boost your website ranking on Google.  Ever wondered what those SEO Ninjas are doing to your website?  Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.

Is your law firm 'blah blah beige' or 'problem-solving purple?

Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business”...

Confessions of an Ambitious Employment Lawyer

Not so long ago an ambitious employment lawyer set out on a journey to find the key to personal success and riches.  He made a life changing discovery on this journey...