Designing your law firm's website is a fundamental law marketing exercise. Here are some key tips.

Putting a website together is an essential part of law marketing but it is usually an exhausting experience. Mainly because it involves a lot of creativity, image selection, market research and skillful copywriting not to mention all the revisions and endless meetings about the project. Most lawyers just want to get on with their fee earning work so apart from the pain involved, it is also an unwelcome distraction.

Design and market the services your clients want

Seth Godin's book about 'remarkable marketing' concludes that the days of selling 'what you've got' are dead. Instead, marketing and design should be inextricably interwined from the start so that we create products that are so good, people tell each other about them.