Highly effective law marketing strategy ready to go in 15 minutes.

If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation!  Make the most of your limited time and develop a system of law marketing that fits into your every day routine.

The two essential elements of your law marketing armoury

90% of the solicitors I work with ask if we have a law marketing pack they can adapt and use. It's a sensible question because if you are launching a new product to your clients, or trying to get into new markets, such as a commercial client base for the first time, then you need some law marketing collateral.

Google Places is a gift to high street law firms

Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts.  As lawyers usually fall into that category it has to be an ideal marriage.

How to use You Tube to market your law firm

This week  I had the pleasure of discussing niche marketing for lawyers with two switched on partners in a small high street law firm. Much to my amazement they told me that they have a You Tube strategy!

Lawyers can use Twitter to Connect with Local Customers

Niche marketing for lawyers is all about knowing who your target audience is and then mixing in the places where that group hangs out. Most lawyers want to connect with local clients and employment lawyers who want to grow their commercial practice need to connect with local businesses.

Securing referrals to grow your practice

Marketing for lawyers usually involves referrals. In fact, as a lawyer, you probably gain most of your instructions from referrals, either through your colleagues, business associates or existing clients.

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

The practice of law is very different from the business of law.

When he first started practising law, Michael Siri, says his main focus revolved around the actual practice of law. But, he says, he now focuses on the business of law which doesn't deal with elements of a cause of action or a three-prong test used by the court, but with making sure that the lights are on and the clients are happy. Here is an extract from his article published in 'Generation JD, A blog for young lawyers'.

Successful lawyers will demonstrate real added value.

Final elements of the Legal Services Act 2007 come into force this October and as long as lawyers ensure they are focused on adding value to the transaction with their clients and think outside the box when it comes to the products and services they offer, they will stand out from the crowd and be able to take advantage of the opportunity rather than be undermined by it.

Can law firms really justify corporate hospitality?

Corporate hospitality events is a traditional method of entertaining clients as part of your legal marketing mix, but as lawyers it’s easy to fall into the trap of putting on the same old events and inviting the same clients each time. Here are some top tips for ensuring you get a good return on investment for your corporate hospitality budget.

New statistics show why lawyers must blog

The team at HubSpot has produced a report called “The State of Inbound Marketing” which provides insights into the growth of blogs and the effect on legal marketing. Blogs and social media channels are generating real customers, for example 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

Are you a networker supreme or a professional visitor?

Like most lawyers I get a lot of my work through referrals, so it makes sense to build networking into my marketing strategy because it is a good source of lead generation, which is especially true if you are good at it. Even if you enjoy networking, let’s be honest, not one person attending these events is there for a day out and to meet new friends. Each and every one of us is there to personally gain from the experience.

This is a short and engaging video blog promoting David Monk’s book. It highlights the received wisdom that lawyers are not great at marketing and throws them a lifeline.

David Monk is Director of Market Law and has written a book designed to assist law practices in facing the challenges of the impact on legal services, it considers the changing landscape the need to develop their brands in their market, grow organically by selling horizontally i.e. seeking more recommendation, and growing vertically , that is, selling more to existing customers.

Selling more services to existing customers is without doubt the easiest, cheapest and most successful option to grow your legal practice says Nick Samson of Samson Consulting.

Nick Samson has produced a huge range of legal marketing articles which talk a lot of sense, ‘some from his monthly newsletter, others from his articles published in the Law Society Gazette, The Solicitors Journal or other legal publications.’

How Lawyers can get "A Whole Lot More Business"

Larry Bodine joined my list and downloaded my Pain Free Marketing Report for Lawyers and so I returned the compliment and visited his site to discover that he was a former Communications Director with Sidley Austin, one of the World's Largest Law Firms ...

Marketing Products with a Passions

The BBC series 'Turn Back Time' ended recently and with it a fascinating experiment proved that marketing is vital to growth. The idea was to recreate the high street through the ages from the Victorian era to present day over the course of 6 episodes...

The Easy Way to get Leads for Your Law Practice

Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want.

How Can Your Law Firm Convert Leads into Clients?

A useful introduction to converting leads from Google Adwords and similar sources.

Working the Room, a Business Networking Technique to Generate More Leads

Working the Room, a business networking technique to generate more leads. A colleague of mine used these techniques expounded by networking guru, Will Kintish. 

Niche Marketing Works Wonders for your Response Rates

Have you tried sending out direct mail letters in the past and experienced the average response of 0.5% to 1% for your efforts? What if you knew how to get over 10% response? My latest campaign achieved an amazing 18% response...