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I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.
Click to Read...If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation! Make the most of your limited time and develop a system of law marketing that fits into your every day routine.
Click to Read...Niche marketing for lawyers is all about knowing who your target audience is and then mixing in the places where that group hangs out. Most lawyers want to connect with local clients and employment lawyers who want to grow their commercial practice need to connect with local businesses.
Click to Read...I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers. We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you
Click to Read...If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?
Click to Read...Corporate hospitality events is a traditional method of entertaining clients as part of your legal marketing mix, but as lawyers it’s easy to fall into the trap of putting on the same old events and inviting the same clients each time. Here are some top tips for ensuring you get a good return on investment for your corporate hospitality budget.
Click to Read...Are you a networker supreme or a professional visitor?
Like most lawyers I get a lot of my work through referrals, so it makes sense to build networking into my marketing strategy because it is a good source of lead generation, which is especially true if you are good at it. Even if you enjoy networking, let’s be honest, not one person attending these events is there for a day out and to meet new friends. Each and every one of us is there to personally gain from the experience.
Click to Read...Larry Bodine joined my list and downloaded my Pain Free Marketing Report for Lawyers and so I returned the compliment and visited his site to discover that he was a former Communications Director with Sidley Austin, one of the World's Largest Law Firms ...
Click to Read...Follow this link to an article that explains what a Tweetup is and how lawyers are using them to build their online social networking profiles. Fascinating.....
Click to Read...While surfing for useful articles on networking I came across this list of tips for those who need some help with the basic art of introducing themselves...
Click to Read...These UK lawyers say Tweeting is bringing in business and they are surprised how many firms are missing the opportunity ~ after all Twitter is ideal for building relationships!
Click to Read...Working the Room, a business networking technique to generate more leads. A colleague of mine used these techniques expounded by networking guru, Will Kintish.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.