Marketing for lawyers isn’t just about networking and delivering seminars. Lawyers need a marketing edge like this.

Once you have captured those leads you need to market your services to your contacts on a regular basis until they need to buy your services.

Mobile technology usage is exploding and it seems the world has fallen in love with mobile apps so they have to be on the marketing for lawyers agenda.

The money spent on them and the time spent interacting with them is consistently increasing. The trend is global and unprecedented. The statistics show that we can’t take our eyes off our smartphones. So the question is 'Should you offer a mobile app to your clients'?

Is Peninsula beating you at your own game?

Law firms don't usually sing the praises of Peninsula Business Services which is not surprising as they are often competitors. However, it is well worth studying their law marketing and business model as they have over 20,000 clients, high contract renewal rates and generated tens of millions of pounds in profits last year so they are definitely doing something right!

Marketing for lawyers usually involves a local strategy even if it is only part of the bigger picture.

The webinar referred to in this blog is by SMMU and specifically covers tools and techniques for the job such as Google Places and Pay Per Click advertising, while also considering some burning questions such as should you advertise in Yellow Pages and is Banner advertising dead? All in all, this webinar was ideal in terms of marketing for lawyers who have a local community presence and want to capitalise on it.

To develop something new or make what you have the best it can be? That is the question.

How lawyers can innovate and develop a competitive strategy

Rupert White of Legal Support Network interviewed Professor Stephen Mayson about the likely impact of the Legal Services Act 2007 and the article was inspiring. Professor Mayson thinks the main danger to law firms of any size, is to think they will not be affected by the changes. But for those firms who manage the situation, there is everything to play for. Mayson tells law firms to 'innovate' rather than 'follow the herd', and to 'think strategically'.

5 Tips For a Successful PR Strategy for Your Law Firm

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively.

Highly effective law marketing strategy ready to go in 15 minutes.

If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation!  Make the most of your limited time and develop a system of law marketing that fits into your every day routine.

Publish your law blog on Kindle

The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that  kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.

Pay Per Click advertising for lawyers

A seasoned employment lawyer told me recently that she was looking for a new channel in terms of marketing for lawyers. This was because Pay Per Click on Google was generating less leads than in past years.

Based in the South of England and targeting private clients who want to sue their boss, this lawyer had used a host of marketing channels and had successfully exploited each one through the decades. From print advertising to radio she had been there, done that and got the T shirt. It was fascinating speaking with her, but what should she do now?

Mobile phone apps help law firms stay top of mind with clients

The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However,  before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem.  Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.

New ways to use retainers for legal services

Using a retainer as part of your added value marketing strategy can give your cashflow a super-boost. It is traditionally thought of by clients as a form of pre-payment for legal services that the client intends to use in the future and if it is linked to a fixed fee, it can be a great tool when niche marketing for lawyers because it offers the client certainty in an uncertain world.

How to use You Tube to market your law firm

This week  I had the pleasure of discussing niche marketing for lawyers with two switched on partners in a small high street law firm. Much to my amazement they told me that they have a You Tube strategy!

Effective employment law marketing requires a range of targeted services

Lawyers often ask me what products and services they can offer their commercial clients as part of an employment law marketing strategy.  The answer is varied and depends on the type of clients you want to attract.

Lawyers getting business from Linked in

I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers.  We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you

Lawyers can work smarter not harder

The likley impact of the Legal Services Act 2010 will result in a move to niche marketing for lawyers in thousands of firms as they strive to compete with the big brands. A fascinating debate on the subject of niche marketing for lawyers unravelled on Linkedin this week.

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

Sell the Sizzle Not the Sausage

Ken Clarke, the Justice Secretary, has said he will slash the Legal Aid bill by more than a third. As a result lawyers fear they will lose out on fees and that their most vulnerable clients will lose out on access to justice ~ and they are probably right to be concerned.

Are your services being upstaged by your brand?

It is natural for law firms to give their brand top billing in their marketing materials but it's turning off droves of potential clients.

September 30th Webcast on Effective Online Marketing for Attorneys

Today, Thursday September 30th, attorney Laura Kalish will co-host a webcast on legal marketing and how law firms can build a strong, distinctive, client-generating brand online. The complimentary one-hour FindLaw webcast, titled Beyond The Basics...

How to Become the Media's Legal Expert

Here are the key steps to becoming the media's 'go-to-expert'. Once mastered they will pay you back in spades. The down side is this strategy focuses the attention on you rather than the firm or the departmental team...

Is your law firm 'blah blah beige' or 'problem-solving purple?

Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business”...

Lawyers Finding Their Niche

Fancy becoming a wine law expert? Here is an inspiring article demonstrating how lawyers can turn a hobby into a niche market...

How Can Law Firms Help Their Lawyers With Marketing?

Law.com - How Can Law Firms Help Their Lawyers With Marketing?.

Niche Marketing Works Wonders for your Response Rates

Have you tried sending out direct mail letters in the past and experienced the average response of 0.5% to 1% for your efforts? What if you knew how to get over 10% response? My latest campaign achieved an amazing 18% response...