5 Tips For a Successful PR Strategy for Your Law Firm

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

Getting Your Articles to the Top of Google

If you use LinkedIn or search Google for law related articles you may already have come across J.D. Supra and wondered who this seemingly omnipresent super-author is.

Marketing Products with a Passions

The BBC series 'Turn Back Time' ended recently and with it a fascinating experiment proved that marketing is vital to growth. The idea was to recreate the high street through the ages from the Victorian era to present day over the course of 6 episodes...

How to Become the Media's Legal Expert

Here are the key steps to becoming the media's 'go-to-expert'. Once mastered they will pay you back in spades. The down side is this strategy focuses the attention on you rather than the firm or the departmental team...

Ten Myths about Marketing Legal Services

Specifically written for lawyers this article by Bruce W Marcus hits the nail on the head. He also explains the reasoning behind his arguments which is comforting for us lawyers! 

10 Things I Think I Have Learned About Social Media

A guest blog by Derek Rodgers, Partner at Gardner Leader LLP, Newbury.  "I have recently started blogging and twittering as part of the business development strategy for my firm (which is a solicitors’ practice in Newbury).  After doing it for a few weeks now, what – if anything – have I learned?

Lawyers Should Post Videos on YouTube

Get your client testimonials on You Tube if you want to leverage them as a PR tool ~ More at this link. Sounds like a good idea but caution should be exercised before hamming it up too much! 

Lawyers Finding Their Niche

Fancy becoming a wine law expert? Here is an inspiring article demonstrating how lawyers can turn a hobby into a niche market...

Lawyers Marketing with Apps

How long before your firm uses mobile apps to reach clients?

5 Things you Need to do to become the Media's Favourite Legal Expert

How many times have you chosen one brand over another simply because it is more familiar to you? That brand was better than its competitor at being visible across a variety of communication channels and as a result it won your custom.