Is Peninsula beating you at your own game?

Law firms don't usually sing the praises of Peninsula Business Services which is not surprising as they are often competitors. However, it is well worth studying their law marketing and business model as they have over 20,000 clients, high contract renewal rates and generated tens of millions of pounds in profits last year so they are definitely doing something right!

To develop something new or make what you have the best it can be? That is the question.

The two essential elements of your law marketing armoury

90% of the solicitors I work with ask if we have a law marketing pack they can adapt and use. It's a sensible question because if you are launching a new product to your clients, or trying to get into new markets, such as a commercial client base for the first time, then you need some law marketing collateral.

Is your law firm undergoing a rebranding exercise?

Marketing for lawyers has been heavily linked over the last decade with rebranding exercises, not necessarily to completely reinvent their identity but to respond to a significant shift in consumer demand and reflect their fresh, modern approach.

Key Strategies for Law Firms 2011

If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.

Customer Service on the High Street

WH Smith and Currys Digital have been been voted the UK's worst shops in a survey by consumer group Which? after a poll of more than 14,000 people by the consumer watchdog. Stores in the top 10 were Apple, cosmetics companies Lush and The Body Shop, John Lewis, Ikea.

Securing referrals to grow your practice

Marketing for lawyers usually involves referrals. In fact, as a lawyer, you probably gain most of your instructions from referrals, either through your colleagues, business associates or existing clients.

Lawyers can work smarter not harder

The likley impact of the Legal Services Act 2010 will result in a move to niche marketing for lawyers in thousands of firms as they strive to compete with the big brands. A fascinating debate on the subject of niche marketing for lawyers unravelled on Linkedin this week.

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

Successful lawyers will demonstrate real added value.

Final elements of the Legal Services Act 2007 come into force this October and as long as lawyers ensure they are focused on adding value to the transaction with their clients and think outside the box when it comes to the products and services they offer, they will stand out from the crowd and be able to take advantage of the opportunity rather than be undermined by it.

Selling more services to existing customers is without doubt the easiest, cheapest and most successful option to grow your legal practice says Nick Samson of Samson Consulting.

Nick Samson has produced a huge range of legal marketing articles which talk a lot of sense, ‘some from his monthly newsletter, others from his articles published in the Law Society Gazette, The Solicitors Journal or other legal publications.’

Marketing Products with a Passions

The BBC series 'Turn Back Time' ended recently and with it a fascinating experiment proved that marketing is vital to growth. The idea was to recreate the high street through the ages from the Victorian era to present day over the course of 6 episodes...

Are your services being upstaged by your brand?

It is natural for law firms to give their brand top billing in their marketing materials but it's turning off droves of potential clients.

Ten Myths about Marketing Legal Services

Specifically written for lawyers this article by Bruce W Marcus hits the nail on the head. He also explains the reasoning behind his arguments which is comforting for us lawyers! 

How to get Clients to Buy Your Services

You will enjoy increased revenues if you have a product ladder that provides your clients with an opportunity to spend small amounts on early purchases and builds up to higher priced services. This is how accountants work when they offer a low cost payroll service...