Free Guide to Getting Business on LinkedIn

I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.

Google Places is a gift to high street law firms

Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts.  As lawyers usually fall into that category it has to be an ideal marriage.

Securing referrals to grow your practice

Marketing for lawyers usually involves referrals. In fact, as a lawyer, you probably gain most of your instructions from referrals, either through your colleagues, business associates or existing clients.

The practice of law is very different from the business of law.

When he first started practising law, Michael Siri, says his main focus revolved around the actual practice of law. But, he says, he now focuses on the business of law which doesn't deal with elements of a cause of action or a three-prong test used by the court, but with making sure that the lights are on and the clients are happy. Here is an extract from his article published in 'Generation JD, A blog for young lawyers'.

New statistics show why lawyers must blog

The team at HubSpot has produced a report called “The State of Inbound Marketing” which provides insights into the growth of blogs and the effect on legal marketing. Blogs and social media channels are generating real customers, for example 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

This is a short and engaging video blog promoting David Monk’s book. It highlights the received wisdom that lawyers are not great at marketing and throws them a lifeline.

David Monk is Director of Market Law and has written a book designed to assist law practices in facing the challenges of the impact on legal services, it considers the changing landscape the need to develop their brands in their market, grow organically by selling horizontally i.e. seeking more recommendation, and growing vertically , that is, selling more to existing customers.

Happy Valentine's Day!

Have you sent a Valentine's message to your clients and/ or prospects? If not, it's well worth considering doing so as part of your marketing plans for next year...