Google Places is a gift to high street law firms

Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts.  As lawyers usually fall into that category it has to be an ideal marriage.

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

Free SEO course specifically to benefit marketing for lawyers

Case Details is a great resource for lawyers and those interested in marketing for lawyers and it is owned by Lexis Nexis NJ. The site content draws on their web team's wealth of knowledge of Search engine optimisation (SEO) techniques to produce a lawyer's guide to SEO and advertising tips specifically for lawyers.

Getting Your Articles to the Top of Google

If you use LinkedIn or search Google for law related articles you may already have come across J.D. Supra and wondered who this seemingly omnipresent super-author is.

Marketing Trends for Law Firms

It is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.

SEO Copywriting. The strengths and weaknesses.

Boost your website ranking on Google.  Ever wondered what those SEO Ninjas are doing to your website?  Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.