Is a social media strategy right for your firm?

Larry Bodine is one of my favourite legal marketing experts and when I asked for permission to publish statistics from his excellent webinar he kindly agreed. The webinar provides an analysis of the comparitive effectiveness of social media in marketing for lawyers terms.  Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.

Marketing for lawyers usually involves a local strategy even if it is only part of the bigger picture.

The webinar referred to in this blog is by SMMU and specifically covers tools and techniques for the job such as Google Places and Pay Per Click advertising, while also considering some burning questions such as should you advertise in Yellow Pages and is Banner advertising dead? All in all, this webinar was ideal in terms of marketing for lawyers who have a local community presence and want to capitalise on it.

Is a social media strategy right for your law firm?

Larry Bodine has kindly given me permission to publish statistics from his excellent webinar giving an analysis of the comparitive effectiveness of social media when it comes to marketing for lawyers.  Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.

Yesterday I wondered how many lawyers were using Linkedin. A quick search on Google provided some interesting answers.

10 percent of attorneys said the use of online social networking such as Linked in resulted in new business according to the American Bar Association. This seemed quite low to me especially in light of the volume of lawyers actually using social media as a means of marketing for lawyers.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

Lawyers: Is it worth upgrading to a Linkedin Premium account?

Linkedin is the perfect social media network for lawyers in my opinion and if you have built it into your legal marketing strategy, you may at some point consider upgrading your account. In that case,the place to start is the Linkedin Help Centre where you will find the various additional features of Premium accounts

3 great content marketing resources for lawyers

Successful legal marketing requires a content marketing strategy. So to help you get to grips with it, here is an introduction to content marketing and some tips for getting started with a content marketing strategy.

This promotional video works brilliantly as a one off

This promotional video caught my attention while surfing YouTube and I'm sharing it because I thought it may inspire employment lawyers to think a bit more creatively about video production as part of their legal marketing mix. I include myself as being in need of  video production inspiration.

Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.

Are lawyers wasting their time on social media sites?

Without a doubt, the web and social media are making it easier for businesses to communicate with their public.

As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.

Marketing Trends for Law Firms

It is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.

Law and Legal Affairs: It's time firms get tweeting...

These UK lawyers say Tweeting is bringing in business and they are surprised how many firms are missing the opportunity ~ after all Twitter is ideal for building relationships!

10 Things I Think I Have Learned About Social Media

A guest blog by Derek Rodgers, Partner at Gardner Leader LLP, Newbury.  "I have recently started blogging and twittering as part of the business development strategy for my firm (which is a solicitors’ practice in Newbury).  After doing it for a few weeks now, what – if anything – have I learned?

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra. Top tips for successful blogging.

Social Media Marketing Tips for Law Firms

Pay per click and SEO marketing tips. How to stand out from the crowd.