Is a social media strategy right for your firm?

Larry Bodine is one of my favourite legal marketing experts and when I asked for permission to publish statistics from his excellent webinar he kindly agreed. The webinar provides an analysis of the comparitive effectiveness of social media in marketing for lawyers terms.  Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.

Free Guide to Getting Business on LinkedIn

I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.

Yesterday I wondered how many lawyers were using Linkedin. A quick search on Google provided some interesting answers.

10 percent of attorneys said the use of online social networking such as Linked in resulted in new business according to the American Bar Association. This seemed quite low to me especially in light of the volume of lawyers actually using social media as a means of marketing for lawyers.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

Lawyers: Is it worth upgrading to a Linkedin Premium account?

Linkedin is the perfect social media network for lawyers in my opinion and if you have built it into your legal marketing strategy, you may at some point consider upgrading your account. In that case,the place to start is the Linkedin Help Centre where you will find the various additional features of Premium accounts

Join a Legal Tweetup!

Follow this link to an article that explains what a Tweetup is and how lawyers are using them to build their online social networking profiles. Fascinating.....