Carolyn Mumby

, Barrister

Pain-Free Marketing for Employment Lawyers

Blog posts tagged with 'Technology'.

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Forget blogs and use pay as you go RSS feeds to publish current legal news

Law marketing is very time consuming but with clever gizmos like Legal RSS we stand a chance of practising law too!  I found LegalRSS when I hopped onto the Words4Business website which is owned by the same people and as W4B has been recognised for its quality content for many years I was confident about the content and intrigued by the technology.

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Tags: Technology, Syndication, law blogs, Law marketing, Law Marketing Tools

Publish your law blog on Kindle

The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that  kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.

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Tags: Niche Marketing, Technology, Brand Building, Law marketing, Mobile apps, Law Marketing Tools

Should law firms build their own mobile Apps?

"Once the internet was the new Wild West. Then came the app" which is great news for law marketing "and now anyone can have any idea for sale in the digital high street within days" ... whether they are a lawyer, an HR specialist or whatever. Here, app entrepreneurs tell you how to do it and Rob Waugh in this handy Daily Mail article tells you how not to.

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Tags: Technology, Free Courses and Guides, Law marketing, Mobile apps

Mobile phone apps help law firms stay top of mind with clients

The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However,  before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem.  Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.

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Tags: Niche Marketing, Technology, Brand Building, Mobile apps

Marketing Trends for Law Firms

It is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.

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Tags: SEO, Social Media, Technology

SEO Copywriting. The strengths and weaknesses.

Boost your website ranking on Google.  Ever wondered what those SEO Ninjas are doing to your website?  Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.

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Tags: Copywriting, SEO, Technology

The Easy Way to get Leads for Your Law Practice

Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want.

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Tags: Lead Generation, Technology

Whither Employment Lawyers in 2035? Who's Who Legal

What does the future hold for employment lawyers? "Lawyers provide information as well as advice, but they will not be able to compete with specialised information providers and will work more and more in partnership with them."

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Tags: Technology, Statistics

Is your law firm 'blah blah beige' or 'problem-solving purple?

Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business”...

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Tags: Copywriting, Niche Marketing, Technology, Branding

10 Things I Think I Have Learned About Social Media

A guest blog by Derek Rodgers, Partner at Gardner Leader LLP, Newbury.  "I have recently started blogging and twittering as part of the business development strategy for my firm (which is a solicitors’ practice in Newbury).  After doing it for a few weeks now, what – if anything – have I learned?

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Tags: PR, Social Media, Technology

Lawyers Should Post Videos on YouTube

Get your client testimonials on You Tube if you want to leverage them as a PR tool ~ More at this link. Sounds like a good idea but caution should be exercised before hamming it up too much! 

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Tags: PR, Technology, Testimonials, Video

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra

Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra. Top tips for successful blogging.

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Tags: Social Media, Technology, Articles, Blogging

Social Media Marketing Tips for Law Firms

Pay per click and SEO marketing tips. How to stand out from the crowd.

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Tags: Social Media, Technology

Law Firm Marketing Pointers: Cash in on the Smartphone Frenzy

Law Firm Marketing Pointers: Cash in on the Smartphone Frenzy | Press Release Service.

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Tags: Technology, Marketing

Interflora win 'best use of email' at NMA Effectiveness Awards 2010

Interflora win 'best use of email' at NMA Effectiveness Awards 2010 | Econsultancy.

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Tags: Technology, Direct Mail

Lawyers Marketing with Apps

How long before your firm uses mobile apps to reach clients?

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Tags: News, PR, Technology

Video Marketing Tip for Attorneys

Video Marketing Tip for Attorneys – Offer Honest, Useful Information.

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Tags: Technology, Marketing, Video

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Carolyn on BBC Radio BBC Radio Interview

I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.