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Law marketing is very time consuming but with clever gizmos like Legal RSS we stand a chance of practising law too! I found LegalRSS when I hopped onto the Words4Business website which is owned by the same people and as W4B has been recognised for its quality content for many years I was confident about the content and intrigued by the technology.
Click to Read...The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.
Click to Read..."Once the internet was the new Wild West. Then came the app" which is great news for law marketing "and now anyone can have any idea for sale in the digital high street within days" ... whether they are a lawyer, an HR specialist or whatever. Here, app entrepreneurs tell you how to do it and Rob Waugh in this handy Daily Mail article tells you how not to.
Click to Read...The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However, before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem. Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.
Click to Read...It is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.
Click to Read...Boost your website ranking on Google. Ever wondered what those SEO Ninjas are doing to your website? Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.
Click to Read...Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want.
Click to Read...What does the future hold for employment lawyers? "Lawyers provide information as well as advice, but they will not be able to compete with specialised information providers and will work more and more in partnership with them."
Click to Read...Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business”...
A guest blog by Derek Rodgers, Partner at Gardner Leader LLP, Newbury. "I have recently started blogging and twittering as part of the business development strategy for my firm (which is a solicitors’ practice in Newbury). After doing it for a few weeks now, what – if anything – have I learned?
Get your client testimonials on You Tube if you want to leverage them as a PR tool ~ More at this link. Sounds like a good idea but caution should be exercised before hamming it up too much!
Click to Read...Law Firm Marketing Blogs: A Highly Effective Legal Marketing Tool | Law Firm Marketing Experts, The Rainmaker Institute - JDSupra. Top tips for successful blogging.
Click to Read...Pay per click and SEO marketing tips. How to stand out from the crowd.
Click to Read...Law Firm Marketing Pointers: Cash in on the Smartphone Frenzy | Press Release Service.
Click to Read...Interflora win 'best use of email' at NMA Effectiveness Awards 2010 | Econsultancy.
Click to Read...How long before your firm uses mobile apps to reach clients?
Click to Read...Video Marketing Tip for Attorneys – Offer Honest, Useful Information.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.