To develop something new or make what you have the best it can be? That is the question.

New ways to use retainers for legal services

Using a retainer as part of your added value marketing strategy can give your cashflow a super-boost. It is traditionally thought of by clients as a form of pre-payment for legal services that the client intends to use in the future and if it is linked to a fixed fee, it can be a great tool when niche marketing for lawyers because it offers the client certainty in an uncertain world.

Is your law firm undergoing a rebranding exercise?

Marketing for lawyers has been heavily linked over the last decade with rebranding exercises, not necessarily to completely reinvent their identity but to respond to a significant shift in consumer demand and reflect their fresh, modern approach.

Key Strategies for Law Firms 2011

If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.

Effective employment law marketing requires a range of targeted services

Lawyers often ask me what products and services they can offer their commercial clients as part of an employment law marketing strategy.  The answer is varied and depends on the type of clients you want to attract.

Value Pricing is great Marketing for Lawyers

Marketing for Lawyers is no business for old men says Ray McLellan who writes the amusing and incisive blawg 'No Business For Old Men' and his best selling book is a must read for law firms that want to thrive in the face of change.

This is one of those excellent blawgs that turns out to be addictive reading. You start one article and leapfrog to another as your interest is sparked by a link to another post. This one on Value Pricing is a great place to start...