Carolyn Mumby

, Barrister

Pain-Free Marketing for Employment Lawyers

Blog posts tagged with 'Brand Building'.

Click on one of the titles below to view the full blog post.

Publish your law blog on Kindle

The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that  kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.

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Tags: Niche Marketing, Technology, Brand Building, Law marketing, Mobile apps, Law Marketing Tools

Mobile phone apps help law firms stay top of mind with clients

The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However,  before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem.  Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.

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Tags: Niche Marketing, Technology, Brand Building, Mobile apps

Securing referrals to grow your practice

Marketing for lawyers usually involves referrals. In fact, as a lawyer, you probably gain most of your instructions from referrals, either through your colleagues, business associates or existing clients.

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Tags: Lead Generation, Products & Services, Prospects, Referrals, Relationship Building, Brand Building

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Carolyn on BBC Radio BBC Radio Interview

I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.