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If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.
Click to Read...The trend of law practices shedding the general and focusing on a niche such as employment law marketing is gaining popularity and that is likely to continue for the reasons discussed in several blogs here on marketing for lawyers and elsewhere.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.