Your clients research legal services via video. It's a fact.

The New Dawn conference for lawyers in Reading proved to be a very useful networking event for us yesterday and lead to a lot of interest in the HR portal. The conference included insights into marketing for lawyers and workshops focused on innovative products and services for the legal industry.

Marketing for lawyers isn’t just about networking and delivering seminars. Lawyers need a marketing edge like this.

Once you have captured those leads you need to market your services to your contacts on a regular basis until they need to buy your services.

Lawyers getting business from Linked in

I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers.  We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you

3 great content marketing resources for lawyers

Successful legal marketing requires a content marketing strategy. So to help you get to grips with it, here is an introduction to content marketing and some tips for getting started with a content marketing strategy.

This promotional video works brilliantly as a one off

This promotional video caught my attention while surfing YouTube and I'm sharing it because I thought it may inspire employment lawyers to think a bit more creatively about video production as part of their legal marketing mix. I include myself as being in need of  video production inspiration.

Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.