Blog posts tagged with 'Free Courses and Guides'.

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Free Guide to Getting Business on LinkedIn

I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.

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Should law firms build their own mobile Apps?

"Once the internet was the new Wild West. Then came the app" which is great news for law marketing "and now anyone can have any idea for sale in the digital high street within days" ... whether they are a lawyer, an HR specialist or whatever. Here, app entrepreneurs tell you how to do it and Rob Waugh in this handy Daily Mail article tells you how not to.

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Lawyers getting business from Linked in

I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers. We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you

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3 great content marketing resources for lawyers

Successful legal marketing requires a content marketing strategy. So to help you get to grips with it, here is an introduction to content marketing and some tips for getting started with a content marketing strategy.

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This is a short and engaging video blog promoting David Monk’s book. It highlights the received wisdom that lawyers are not great at marketing and throws them a lifeline.

David Monk is Director of Market Law and has written a book designed to assist law practices in facing the challenges of the impact on legal services, it considers the changing landscape the need to develop their brands in their market, grow organically by selling horizontally i.e. seeking more recommendation, and growing vertically , that is, selling more to existing customers.

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Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.

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Free SEO course specifically to benefit marketing for lawyers

Case Details is a great resource for lawyers and those interested in marketing for lawyers and it is owned by Lexis Nexis NJ. The site content draws on their web team's wealth of knowledge of Search engine optimisation (SEO) techniques to produce a lawyer's guide to SEO and advertising tips specifically for lawyers.

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