Your clients research legal services via video. It's a fact.

The New Dawn conference for lawyers in Reading proved to be a very useful networking event for us yesterday and lead to a lot of interest in the HR portal. The conference included insights into marketing for lawyers and workshops focused on innovative products and services for the legal industry.

Marketing for lawyers isn’t just about networking and delivering seminars. Lawyers need a marketing edge like this.

Once you have captured those leads you need to market your services to your contacts on a regular basis until they need to buy your services.

Is Peninsula beating you at your own game?

Law firms don't usually sing the praises of Peninsula Business Services which is not surprising as they are often competitors. However, it is well worth studying their law marketing and business model as they have over 20,000 clients, high contract renewal rates and generated tens of millions of pounds in profits last year so they are definitely doing something right!

Marketing for lawyers usually involves a local strategy even if it is only part of the bigger picture.

The webinar referred to in this blog is by SMMU and specifically covers tools and techniques for the job such as Google Places and Pay Per Click advertising, while also considering some burning questions such as should you advertise in Yellow Pages and is Banner advertising dead? All in all, this webinar was ideal in terms of marketing for lawyers who have a local community presence and want to capitalise on it.

How lawyers can innovate and develop a competitive strategy

Rupert White of Legal Support Network interviewed Professor Stephen Mayson about the likely impact of the Legal Services Act 2007 and the article was inspiring. Professor Mayson thinks the main danger to law firms of any size, is to think they will not be affected by the changes. But for those firms who manage the situation, there is everything to play for. Mayson tells law firms to 'innovate' rather than 'follow the herd', and to 'think strategically'.

5 Tips For a Successful PR Strategy for Your Law Firm

Law firms that lack a sound public relations strategy are missing valuable opportunities to represent clients who are enmeshed in the most important and impactful legal issues of the day. To secure such clients effectively, smart law firms know how to engage and leverage the media effectively.

Designing your law firm's website is a fundamental law marketing exercise. Here are some key tips.

Putting a website together is an essential part of law marketing but it is usually an exhausting experience. Mainly because it involves a lot of creativity, image selection, market research and skillful copywriting not to mention all the revisions and endless meetings about the project. Most lawyers just want to get on with their fee earning work so apart from the pain involved, it is also an unwelcome distraction.

Highly effective law marketing strategy ready to go in 15 minutes.

If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation!  Make the most of your limited time and develop a system of law marketing that fits into your every day routine.

Free law marketing webinar on Alternative Business Structures

I'm not a big fan of webinars but I will be logging on to this one because it takes a closer look at the Legal Services Act and Alternative Business Structures and in law marketing terms the latter will be key to law firms' strategic development in coming months and years. The webinar is free to join and run by Michael Scutt whose blog focuses on the Legal Services Act 2007 and the Tesco Law debate.

Forget blogs and use pay as you go RSS feeds to publish current legal news

Law marketing is very time consuming but with clever gizmos like Legal RSS we stand a chance of practising law too!  I found LegalRSS when I hopped onto the Words4Business website which is owned by the same people and as W4B has been recognised for its quality content for many years I was confident about the content and intrigued by the technology.

Publish your law blog on Kindle

The surge in Kindle adoption has provided yet another avenue of law marketing for lawyers seeking new ways to reach their target audience. If your ideal client is reading Kindle then they could find your blog on it and at the very least you will get some of that  kudos that goes with being on a new platform. It's quick and easy to do and costs absolutely nothing.

Google Places is a gift to high street law firms

Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts.  As lawyers usually fall into that category it has to be an ideal marriage.

Should law firms build their own mobile Apps?

"Once the internet was the new Wild West. Then came the app" which is great news for law marketing "and now anyone can have any idea for sale in the digital high street within days" ... whether they are a lawyer, an HR specialist or whatever. Here, app entrepreneurs tell you how to do it and Rob Waugh in this handy Daily Mail article tells you how not to.

Effective employment law marketing requires a range of targeted services

Lawyers often ask me what products and services they can offer their commercial clients as part of an employment law marketing strategy.  The answer is varied and depends on the type of clients you want to attract.

Employment law marketing tips to kickstart a commercial client base

The trend of law practices shedding the general and focusing on a niche such as employment law marketing is gaining popularity and that is likely to continue for the reasons discussed in several blogs here on marketing for lawyers and elsewhere.