Highly effective law marketing strategy ready to go in 15 minutes.

If you are overwhelmed by the prospect of rolling out a complete law marketing strategy for your firm or your employment department, perhaps it's time to give yourself a break and apply some smart thinking to the situation!  Make the most of your limited time and develop a system of law marketing that fits into your every day routine.

Key Strategies for Law Firms 2011

If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.

Effective employment law marketing requires a range of targeted services

Lawyers often ask me what products and services they can offer their commercial clients as part of an employment law marketing strategy.  The answer is varied and depends on the type of clients you want to attract.

Lawyers can use Twitter to Connect with Local Customers

Niche marketing for lawyers is all about knowing who your target audience is and then mixing in the places where that group hangs out. Most lawyers want to connect with local clients and employment lawyers who want to grow their commercial practice need to connect with local businesses.

Value Pricing is great Marketing for Lawyers

Marketing for Lawyers is no business for old men says Ray McLellan who writes the amusing and incisive blawg 'No Business For Old Men' and his best selling book is a must read for law firms that want to thrive in the face of change.

This is one of those excellent blawgs that turns out to be addictive reading. You start one article and leapfrog to another as your interest is sparked by a link to another post. This one on Value Pricing is a great place to start...

Niche marketing is a powerful technique that lawyers can exploit

The Long Tail' had nothing to do with marketing for lawyers originally. It is a phrase coined by analysts studying the behaviour of music sales. But what they discovered is that as the graph falls off from the mass market sales it develops a long tail.

The practice of law is very different from the business of law.

When he first started practising law, Michael Siri, says his main focus revolved around the actual practice of law. But, he says, he now focuses on the business of law which doesn't deal with elements of a cause of action or a three-prong test used by the court, but with making sure that the lights are on and the clients are happy. Here is an extract from his article published in 'Generation JD, A blog for young lawyers'.