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I'm not a big fan of webinars but I will be logging on to this one because it takes a closer look at the Legal Services Act and Alternative Business Structures and in law marketing terms the latter will be key to law firms' strategic development in coming months and years. The webinar is free to join and run by Michael Scutt whose blog focuses on the Legal Services Act 2007 and the Tesco Law debate.
Click to Read...Marketing for lawyers has been heavily linked over the last decade with rebranding exercises, not necessarily to completely reinvent their identity but to respond to a significant shift in consumer demand and reflect their fresh, modern approach.
Click to Read...If you haven't worked out by now that the business of marketing for lawyers is all about gearing up to serve the needs of clients who increasingly demand 'added value' services then it's definitely time for a crash course and studying the speeches at the Netlaw conference is a great place to start. See Key Strategies for Law Firms 2011.
Click to Read...The trend of law practices shedding the general and focusing on a niche such as employment law marketing is gaining popularity and that is likely to continue for the reasons discussed in several blogs here on marketing for lawyers and elsewhere.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.