Blog posts tagged with 'Linkedin'.

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Free Guide to Getting Business on LinkedIn

I'm sure Hubspot won't mind me reproducing their email to me in this blog especially as I highly recommend you take a look at this statistic which in marketing for lawyers terms is very encouragin and then click through to their website to download their free guide to using LinkedIn. Looks like it is well worth tackling Linkedin in earnest.

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Pay Per Click advertising for lawyers

A seasoned employment lawyer told me recently that she was looking for a new channel in terms of marketing for lawyers. This was because Pay Per Click on Google was generating less leads than in past years.

Based in the South of England and targeting private clients who want to sue their boss, this lawyer had used a host of marketing channels and had successfully exploited each one through the decades. From print advertising to radio she had been there, done that and got the T shirt. It was fascinating speaking with her, but what should she do now?

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Lawyers can use Twitter to Connect with Local Customers

Niche marketing for lawyers is all about knowing who your target audience is and then mixing in the places where that group hangs out. Most lawyers want to connect with local clients and employment lawyers who want to grow their commercial practice need to connect with local businesses.

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Yesterday I wondered how many lawyers were using Linkedin. A quick search on Google provided some interesting answers.

10 percent of attorneys said the use of online social networking such as Linked in resulted in new business according to the American Bar Association. This seemed quite low to me especially in light of the volume of lawyers actually using social media as a means of marketing for lawyers.

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Lawyers getting business from Linked in

I was speaking with a solicitor this week about niche marketing for lawyers. He has recently set up his niche employment law practice and we got talking about the pros and cons of using Linked in as a tool for marketing for lawyers. We didn’t actually get round to discussing any cons but if we had I guess it would have been the potential for spending too much time on it. Admittedly, you do have to set boundaries otherwise it consume you

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Lawyers can work smarter not harder

The likley impact of the Legal Services Act 2010 will result in a move to niche marketing for lawyers in thousands of firms as they strive to compete with the big brands. A fascinating debate on the subject of niche marketing for lawyers unravelled on Linkedin this week.

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Lawyers: Is it worth upgrading to a Linkedin Premium account?

Linkedin is the perfect social media network for lawyers in my opinion and if you have built it into your legal marketing strategy, you may at some point consider upgrading your account. In that case,the place to start is the Linkedin Help Centre where you will find the various additional features of Premium accounts

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