Blog posts tagged with 'Marketing Mix'.
Click on one of the titles below to view the full blog post.
Pay Per Click advertising for lawyers
A seasoned employment lawyer told me recently that she was looking for a new channel in terms of marketing for lawyers. This was because Pay Per Click on Google was generating less leads than in past years.
Based in the South of England and targeting private clients who want to sue their boss, this lawyer had used a host of marketing channels and had successfully exploited each one through the decades. From print advertising to radio she had been there, done that and got the T shirt. It was fascinating speaking with her, but what should she do now?
Is a social media strategy right for your law firm?
Larry Bodine has kindly given me permission to publish statistics from his excellent webinar giving an analysis of the comparitive effectiveness of social media when it comes to marketing for lawyers. Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.