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Google places and 'local search' will become a vital law marketing tool and right now it is a very smart way to market your law firm. If you have limited time to spend on your marketing and you have a local business then internet marketing experts will tell you that Google Places is where you should focus your efforts. As lawyers usually fall into that category it has to be an ideal marriage.
Click to Read...A seasoned employment lawyer told me recently that she was looking for a new channel in terms of marketing for lawyers. This was because Pay Per Click on Google was generating less leads than in past years.
Based in the South of England and targeting private clients who want to sue their boss, this lawyer had used a host of marketing channels and had successfully exploited each one through the decades. From print advertising to radio she had been there, done that and got the T shirt. It was fascinating speaking with her, but what should she do now?
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.