Mobile technology usage is exploding and it seems the world has fallen in love with mobile apps so they have to be on the marketing for lawyers agenda.

The money spent on them and the time spent interacting with them is consistently increasing. The trend is global and unprecedented. The statistics show that we can’t take our eyes off our smartphones. So the question is 'Should you offer a mobile app to your clients'?

Is a social media strategy right for your law firm?

Larry Bodine has kindly given me permission to publish statistics from his excellent webinar giving an analysis of the comparitive effectiveness of social media when it comes to marketing for lawyers.  Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.

Yesterday I wondered how many lawyers were using Linkedin. A quick search on Google provided some interesting answers.

10 percent of attorneys said the use of online social networking such as Linked in resulted in new business according to the American Bar Association. This seemed quite low to me especially in light of the volume of lawyers actually using social media as a means of marketing for lawyers.

Are lawyers getting a good return on their investment of time in social media?

If you are trying to calculate your return on investment in terms of the work you put in to social media networking, Gina F. Rubel encourages us to think  "Think of it this way: every time you attend a networking function, do you track every minute of time spent, along with the cost to attend? To some extent you should, but the question is, do you?

New statistics show why lawyers must blog

The team at HubSpot has produced a report called “The State of Inbound Marketing” which provides insights into the growth of blogs and the effect on legal marketing. Blogs and social media channels are generating real customers, for example 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

Educational Marketing for Lawyers is going to be huge

Over 15 million people in the UK watch 200 million videos daily. ComScore Video Metrix, January 2011 and we know that in 2009 1.4 million out of 3.4 million UK small business owners visit an online video site each month and are 32% more likely to visit an online video site than the average user. TGI Net

These statistics are available on Google's random stats pages and demonstrate how media can help you reach your audience online. As lawyers we can easily find content for our promotional marketing efforts and so we use educational marketing regularly as a means of reaching our audience. Most often we rely on ‘free seminars’ to reach the audience but if they are going online to YouTube in their droves then video blogging will be the next big thing for lawyers.

Whither Employment Lawyers in 2035? Who's Who Legal

What does the future hold for employment lawyers? "Lawyers provide information as well as advice, but they will not be able to compete with specialised information providers and will work more and more in partnership with them."