Is a social media strategy right for your firm?

Larry Bodine is one of my favourite legal marketing experts and when I asked for permission to publish statistics from his excellent webinar he kindly agreed. The webinar provides an analysis of the comparitive effectiveness of social media in marketing for lawyers terms.  Blogs come out on top with a resounding 26.8% over Facebook at just 3.1% in one of the surveys analysed and Larry gives some tips for getting the most out of Linked in, such as join local groups that hold meetings in the real world, invite contacts to meet up and how to search for key executives in your target niche markets.

Lawyers must take the initiative and innovate ~ here's how

I thought this report by Codexx would inspire some lawyers to take up the challenge to innovate (although you may already be doing so, of course). The report draws on the lessons learned by Codexx as a result of their deep understanding of the legal sector, drawn principally from their work with UK top 50 law firms. The results are revealing and make compelling reading for firms of all sizes.

How lawyers can innovate and develop a competitive strategy

Rupert White of Legal Support Network interviewed Professor Stephen Mayson about the likely impact of the Legal Services Act 2007 and the article was inspiring. Professor Mayson thinks the main danger to law firms of any size, is to think they will not be affected by the changes. But for those firms who manage the situation, there is everything to play for. Mayson tells law firms to 'innovate' rather than 'follow the herd', and to 'think strategically'.