The answer to that question may be found in this free guide from Hubspot ...
The following is an extract from their website:
"Free Ebook: How to Leverage Social Media for Public Relations Success
Without a doubt, the web and social media are making it easier for businesses to communicate with their public.
As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents. Download the 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:
Tags: Social Media
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.