3 great content marketing resources for lawyers
Successful legal marketing requires a content marketing strategy. So to help you get to grips with it, here is an introduction to content marketing and some tips for getting started with a content marketing strategy.
In brief, content marketing is a ‘marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action’ explains Junta42.
I have talked about the importance that educational marketing will have in the future especially for the professions that are perceived as 'experts'. The content strategy you implement now will no doubt impact on your legal marketing success in the future. So here are 3 websites to help kick start your plans.
Junta42 offers a free e-book to help you create and distribute valuable content to add to your bottom line.
‘Go To Marketing Strategy’ is a great resource for sales and marketing support and you can try them out with their free Content Marketing Strategy Checklist which is a great way to make sure you include the basics.
Finally, Social Media Examiner guides you through the task of developing a content marketing strategy with a social media slant and I particularly thought these words of wisdom were helpful…
- Listen. Having a content strategy isn’t always about talking. It’s about listening and understanding.
- Be patient. Putting up one tweet with a legal marketing keyword in it doesn’t make a content strategy. A content strategy is about building trust with your audience, your community or your customers. That takes time.
- Be flexible. A keyword analysis and social media demographics will only take you so far. You’ll need to evolve your legal marketing content strategy over time, based on what’s going on in the sector, with your audience and in the world around you
Tags: Social Media, Free Courses and Guides, Educational Marketing, Content Marketing
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.