Mobile phone apps help law firms stay top of mind with clients
The phrase ‘mobile app’ is used to describe a variety of ‘things’ that you can download to your mobile phone. However, before I researched this article I expected an app to go beyond the scope of the blog or newsfeed and do something whizzy or useful. Something that captures my imagination, entertains me or solves a problem. Nevertheless, I was converted to think more laterally about the virtues of it from a marketing for lawyers perspective when reading the following headline and introduction from Foster Web Marketing based in Virginia.
“Stay in Front of Your Clients Using an Attorney Mobile Application
When it comes to creating a mobile application for your law firm, there are many benefits. You can stand out from your competitors and help your prospects, not to mention the “cool” factor of having your own mobile app. However, there may be a huge advantage staring you in the face that you haven’t thought of – a mobile app helps you stay in front of your clients.
Stay Top of Mind with Your Clients
What if someone told you that you could stay in front of your clients up to 18 hours a day? That they would constantly see your law firm’s name every time they picked up their phones? You would be pretty impressed, to say the least. A mobile application keeps you “top of mind” with your clients. It is far better than most trinkets that attorneys use to promote their firms.”
Pretty persuasive when you think of it like that! So I started researching some legal apps for marketing for lawyers. I started with a list from UCLA but wanted to search on my own iPhone and see what results I would get.
I was amazed to find that these phrases: ‘Employment law’, ‘employment lawyer’ and ‘employment law guide’, returned only a couple of English results and ‘employment law solicitor’ and ‘employment solicitor’ yielded none at all.
Mogers and a site called ‘I’ve been fired’ came up and I downloaded the apps just to see what they were about. Mogers gave some very basic information but ‘hey’ they have an app on the iPhone and they have launched on a channel which is going to be huge. So that in itself is a smart tactic when marketing for lawyers.
Mogers app is free while another, ‘I’ve been Fired’, costs £2.39 to download. Fair enough, my ‘app research budget’ probably does extend to that but I decided not to buy because having read the sales pitch I realised it was in effect, another written guide.
The interesting point is that I downloaded the ‘free’ guide and although I only kept Mogers’ app on my phone for a couple of days before deleting it (well, as an employment lawyer I don’t really need it!) I viewed their logo lots of times and I can remember the colour and shape of their logo. Wow, that’s a good days work. I see dozens of law firm logos every week as part of marketing for lawyers and quite honestly I don’t think I can recall any of them. But, put brands on my mobile phone so that I see them every day and they quickly become emblazoned on my subconscious!
We help employment lawyers achieve that top of mind postion on their client's desktop (another high profile location) so I know it's powerful, I just didn't realise how powerful until I conducted this micro experiment as research for marketing for lawyers.
Tags: Niche Marketing, Technology, Brand Building, Mobile apps
Link to this page: click box to highlight code
Leave a Comment
Feel free to leave some words of wisdom in the form below.
I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.