The practice of law is very different from the business of law.
When he first started practising law, Michael Siri, says his main focus revolved around the actual practice of law. But, he says, he now focuses on the business of law which doesn't deal with elements of a cause of action or a three-prong test used by the court, but with making sure that the lights are on and the clients are happy. Here is an extract from his article published in 'Generation JD, A blog for young lawyers'.
"I have been re-reading Never Eat Alone, a book by Keith Ferrazzi, which focuses on methods to develop a network of contacts without being overbearing. Mr. Ferrazzi’s book does a good job of blending common sense with practical advice. Here is a very oversimplified summary of his book: The best way to network is to reach out to people, ask for assistance, offer assistance, and to not keep tabs of either.
Go out and meet people. When you are going to an event, make sure you know who is going and do some research on the people you should meet (but not to the extent that it will be considered stalking). Build personal relationships.
This may sound simple, but how many of us have gone out to a marketing event with work colleagues and have spent the entire time talking to the same work colleagues we share an office with?"
Tags: Lead Generation, Prospects, Legal Marketing techniques, Referrals, Relationship Building
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I recently spoke with Lara King of BBC Radio Humberside on the subject of Employment Law. Click on the Play button, above, to hear the interview.